Zmax

Improving Engagement for a Garage Staple

/ Storyboard

When we first engaged with zMAX, their digital storefront and brand site lacked a unified voice, seamless navigation, and a modern interface reflective of the high-performance, technical promise behind their micro-lubricant product line.

/ Approach

We focused on creating a cohesive, more engaging user journey: clarifying product education (how zMAX works, its benefits, history, customer stories), reorganizing shopping categories (automotive, heavy duty, power sports, etc.), modernizing visuals, and integrating performance cues throughout, so from awareness to conversion, every digital touch point feels engineered, reliable, and high-value.

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/ Services

Digital Strategy
UX/UI Design
Copywriting
Shopify Development

Zmax needed a modern approach to it's look and feel across all device breakpoints and needed it on a budget.

/ Improving the Information Architecture

Digging into the customers goals and use cases we defined an information architecture that helped more effectively tell their story in the sequence that a user makes decisions.

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/ User Interface & Design

The redesigned UI modernized zMAX’s digital presence with a cleaner, performance-driven aesthetic that better reflects the brand’s garage-tech product line. We simplified navigation and restructured content to make it easier for customers to explore products, understand benefits, and move seamlessly to purchase. Bold visuals, intuitive layouts, and mobile-first design choices now create a more engaging, trustworthy experience across every device.

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