Carolina Panthers

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For years Carolina fans demanded a blackout helmet, and in 2022 the Panthers delivered. The NFL team tapped Tattoo Projects to create an integrated campaign featuring a hype video for the highly anticipated helmet.

/ STORYBOARD

We teamed up with the Carolina Panthers to launch a high-impact digital campaign celebrating the debut of their sleek new black helmets, an electrifying moment that demanded bold creative and fan-first storytelling.

/ Approach

Through sharp storytelling and bold creative direction grounded in strategy, we delivered a campaign that didn’t just look badass—it hit with purpose, resonated with fans, and drove real impact.

/ Services

Video Production
Motion Graphics
Digital Strategy
Concept Development

In less than month we concepted, wrote, shot, and edited a TV spot entirely in-house. Our finished video was featured on the front page of Yahoo Sports, ESPN, and Sports Illustrated, while garnering 200k+ engagements on social media.

Andrew Hagopian, VP of Account Management

/ It's Our Lair

With gritty, high-contrast shot styles and cinematic pacing, we crafted a visceral visual language that brought out the raw attitude and unapologetic energy at the heart of the campaign.

/ Story Telling with Style

immersive visuals, culminating in a cinematic experience that resonated deeply with fans. The strategic blend of storytelling and creative direction not only showcased the new helmets but also amplified the Panthers' fierce identity, leaving a lasting impact on the fanbase