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U.S. Legends Cars

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These cars were born to race and now the brand site keeps up. We gave US Legend Cars a full-throttle digital upgrade that looks as fast as it feels.
/ STORYBOARD

We were approached by US Legends for our deep automotive experience to reimagine their website and what it could be.

/ Approach

We rethought the information architecture to accommodate the racer as well as the fan.  With a car builder / configurator coupled with race info and standings.

/ Services
  • Digital Strategy
  • Content Strategy
  • UX/UI Design
  • Web Development
  • 3D Modeling
  • Interactive
The goal was to elevate the US Legends brand and generate fresh excitement to grow its audience, attracting not only new fans but the next generation of drivers.
/ Design System

For this project our team was not doing the development but rather a design partner.  So our goal was to provide a full design system and prototype of the experience across all breakpoints to setup the clients developers for success.

/ Motion for Emotion

As part of the project we mocked up all motion needs for the site and provided bull animated builds for developers to implement.

/ The Junk Yard

For this project we took a swipe or two that was unorthodox.  Check out the results below.

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EXPLORE JUNK YARD
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