Muratec

Helping a manufacturer get their digital operations to scale.

/ Storyboard

For nearly a century, Muratec, a Murata Machinery brand, built a reputation as the leading provider of automated solutions, helping customers ‘make it, move it, and store it’ across five key industries. From cleanroom facilities to textile shops,

/ Approach

Muratec’s technology enhances manufacturing, material handling, and storage operations. To remain as future-focused as their machinery,

/ Services

Digital Strategy
UX/UI Design
Copywriting
Development
Continued maintenance

Muratec collaborated with the Tattoo Projects Digital team to modernize and redesign their website, improving their user experience and turning out leads.

/ Streamlining the customer journey

By leveraging target audience data and competitive analysis, we worked with Muratec’s in-house sales team to map out multiple paths on the customer journey to ensure users engage with relevant offerings.

/ User Interface & Design

To embody the function-first utility of Muratec’s machinery, we took a user-centered approach to design and UX. We developed a clean, structured layout with a clear typographic hierarchy for effortless readability. Tracker line graphics symbolize logistics and motion, adhering to their brand guidelines while pushing their boundaries to better function in a digital environment.