Kuraray

Products That Shape Dentistry

/ Storyboard

The client, Kurraray / Noritake came to us with a marketing problem. They had an aging website and then 9 supporting microsites for product that didn't tell a cohesive story. They needed someone to help them modernize and get everything onto one platform.

/ Approach

For this project the solve was equal parts technical, strategy and design solution. We needed to review the entire breadth of their online footprint and find the commonalities for it to then define an information architecture that would tell their story in one place. We had to decide on a platform that could deliver that final product and allow for scalability as the client grows with performance. For the build we used Contentful as the CMS platform and built custom tools like their cart 2 quote system while also tying into their data in Shopify.

/ Services

Digital Strategy
UX/UI Design
Localization
Development
Content Creation

Defining a path to bringing 9 web properties under one platform and one site solution was a strategic ask that gave us a challenge we could sink our teeth into.

- Paul Benninghove - VP of Digital

Design for a Leader

The client is the leading supplier of dental adhesives, composites and CAD Cam blocks and lab products for Dentistry. It was just our job to make them stand out and provide them a tool set for managing their content user journeys. It had to be modular and provide all the components to build new pages and modify existing as they saw fit.

Multi-Media at it's Core

Not only did the client have many websites and platforms but they also had a significant amount of content ranging from video, to podcasts to webinars and sell sheets. Our solve was to build user pathing to this content and make it easy to find, everything under one platform but streaming from many.

Kurrary Concepts

We created a concept for another path for the design of the Kurraray web presence. Giving our client options for how to deliver their story in a visually impactful way.